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Words That
IGNITE and Make You Go Hmmm…
Check out my blog space where I blend sharp humor with insightful commentary to explore the world in a way that’s both smart and entertaining. From pro wrestling and politics, to social justice and marketing, no topic is off limits.
Featured Articles
Can you change your sports team, or nah? Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity
Can you change your sports team, or nah? For decades, fandom meant unwavering loyalty, but that’s rapidly changing. In my recent paper, “Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity,” I explore how loyalty is shifting from blind allegiance to intentional alignment. As athletes chase better fits and values evolve, fans deserve the same freedom. Social media accelerates this change, allowing fans to connect with teams and athletes that ref
Tunisha Singleton
Aug 162 min read
85 Years of Storytelling Excellence with the Peabody Awards
Celebrating 85 years of the Peabody Awards, storytelling remains the ultimate currency. #StoriesThatMatter is more than a slogan; it’s a legacy that champions diverse voices. See picture and video highlights with Jon Hamm, Roy Wood Jr. Kerry Washington, Pablo Torre, Lorne Michael, and more, plus my reflection on witnessing firsthand the power of story to reshape our world.
Tunisha Singleton
Aug 162 min read
🤜🏾 Unleashing the Power of Fan Engagement: Insights from UFC International Fight Week 2025
Explore the untapped potential of fan engagement in the combat sports arena, as we reflect on the recent UFC Fan Expo. While the event showcased impressive efforts, there are significant opportunities for growth in experience architecture, fan identity, and messaging. Discover how leveraging behavioral insights and multicultural storytelling can elevate the fan experience and create deeper connections within the diverse combat sports community.
Tunisha Singleton
Aug 163 min read
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Rugby has entered the chat, and Las Vegas!
Rugby has officially landed in the US, and it's here to stay––if they get it right! At the National Rugby League’s (NRL) 2nd opener in Las Vegas, I experienced a cultural phenomenon with my new team the New Zealand Warriors (Go Wahs!) and a massive international fan fest in downtown LV. But building fandom requires storytelling and community, not just filling seats. And I know how leveraging cultural storytelling, fan identity, and behavioral science can shape rugby's future
Tunisha Singleton
Aug 172 min read
Can you change your sports team, or nah? Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity
Can you change your sports team, or nah? For decades, fandom meant unwavering loyalty, but that’s rapidly changing. In my recent paper, “Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity,” I explore how loyalty is shifting from blind allegiance to intentional alignment. As athletes chase better fits and values evolve, fans deserve the same freedom. Social media accelerates this change, allowing fans to connect with teams and athletes that ref
Tunisha Singleton
Aug 162 min read
Leverage Fandom Psychology to Grow Your Brand––California Business Journal
Tunisha Singleton, PhD, media strategist and innovation consultant, helps organizations drive revenue, boost engagement, and build lasting brand experiences with behavioral insights.
Tunisha Singleton
Aug 161 min read
From Hardwood to Highlights: NBA's Challenge to Engage GenZ and Beyond
As the NBA Finals heat up, the ratings are taking a nosedive, particularly among the younger crowd. Gen Z craves quick highlights, but let’s not forget the loyal fans who’ve been cheering since the days of Dr. J. The NBA needs to get clever with its media strategy—mixing engaging content for the youth while respecting the rich history that older fans cherish. It’s a high-stakes game: adapt to the new while honoring the past to keep the league thriving.
Tunisha Singleton
Aug 162 min read
From Gripes to Growth: Reimagining Media for Connection and Well-Being
Uncover how shifting the narrative in media from negativity to positivity can foster connection, empathy, and well-being. Explore the transformative power of positive psychology in storytelling and learn how brands can create meaningful content that resonates with audiences, rather than just chasing algorithms.
Tunisha Singleton
Aug 162 min read
Angel vs. Caitlin Is the Rivalry We Needed – But Only One Is Asked to Carry the Weight
They brought the spotlight to women’s basketball – but only one of them has to answer for it. Renowned behavioral strategist and media psychologist Dr. Tunisha Singleton breaks it all down.
Tunisha Singleton
Aug 161 min read
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