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Words That
IGNITE and Make You Go Hmmm…
Check out my blog space where I blend sharp humor with insightful commentary to explore the world in a way that’s both smart and entertaining. From pro wrestling and politics, to social justice and marketing, no topic is off limits.
Featured Articles
Can you change your sports team, or nah? Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity
Can you change your sports team, or nah? For decades, fandom meant unwavering loyalty, but that’s rapidly changing. In my recent paper, “Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity,” I explore how loyalty is shifting from blind allegiance to intentional alignment. As athletes chase better fits and values evolve, fans deserve the same freedom. Social media accelerates this change, allowing fans to connect with teams and athletes that ref
Tunisha Singleton
Aug 172 min read
85 Years of Storytelling Excellence with the Peabody Awards
Celebrating 85 years of the Peabody Awards, storytelling remains the ultimate currency. #StoriesThatMatter is more than a slogan; it’s a legacy that champions diverse voices. See picture and video highlights with Jon Hamm, Roy Wood Jr. Kerry Washington, Pablo Torre, Lorne Michael, and more, plus my reflection on witnessing firsthand the power of story to reshape our world.
Tunisha Singleton
Aug 162 min read
🤜🏾 Unleashing the Power of Fan Engagement: Insights from UFC International Fight Week 2025
Explore the untapped potential of fan engagement in the combat sports arena, as we reflect on the recent UFC Fan Expo. While the event showcased impressive efforts, there are significant opportunities for growth in experience architecture, fan identity, and messaging. Discover how leveraging behavioral insights and multicultural storytelling can elevate the fan experience and create deeper connections within the diverse combat sports community.
Tunisha Singleton
Aug 163 min read
Categories
NFL
Can you change your sports team, or nah? Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity
Can you change your sports team, or nah? For decades, fandom meant unwavering loyalty, but that’s rapidly changing. In my recent paper, “Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity,” I explore how loyalty is shifting from blind allegiance to intentional alignment. As athletes chase better fits and values evolve, fans deserve the same freedom. Social media accelerates this change, allowing fans to connect with teams and athletes that ref
Tunisha Singleton
Aug 172 min read
5th Round, S'chmith Round...Shedeur Sanders' Path Forward
Shedeur Sanders is impressively handling the media scrutiny as he prepares for the upcoming NFL season with the Cleveland Browns. Despite the noise surrounding him, he’s maintaining his composure and staying focused on his goals. The strong family support system he has is crucial during this challenging time. This is his opportunity to rise above the criticism and showcase his talent on the football field. Here’s hoping the Browns don’t screw this up!
Tunisha Singleton
Aug 172 min read
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