Words That
IGNITE and Make You Go Hmmm…
Check out my blog space where I blend sharp humor with insightful commentary to explore the world in a way that’s both smart and entertaining. From pro wrestling and politics, to social justice and marketing, no topic is off limits.
Featured Posts
Tunisha's Academic Writing
Read Dr. T's research that applies theory to real-world social phenomena in the realm of sport.
Creating Futures: Art and AI for Tomorrow's Narratives
From May 6 to 10, Salzburg Global hosted its annual Culture, Arts and Society program. With the theme Creating Futures: Art and AI for Tomorrow's Narratives, this program brought together 50 participants from around the world, including artists, technologists, futurists, curators, activists, and other leaders in their field.
Digital Fandomonium: Psychology-based Engagement and Media Strategy in Sports
Being a sports fan is not a new concept. What has changed however are the ways in which we identify with and experience sport.
“A Lot of People Did Not Want This to Happen”:Analyzing the Ultimate Fighting Championship’s Brand Identity During COVID
Employing content analysis grounded in brand psychology and narrative persuasion, we deconstruct the visual communication and story-based elements within this advertising to reveal how the company has adopted an identity of heroic dominance and defiance.
Cut Through the Noise: The 3Es of Brand Storytelling
Data visualization = storytelling. In order to build audience growth and retention in a landscape saturated with content, brands must differentiate themselves. This presentation highlights a framework founded in organizational psychology to address brand storytelling with data – The 3Es: Emotion, Engagement, and Experience.
Creating Futures: Art and AI for Tomorrow's Narratives
From May 6 to 10, Salzburg Global hosted its annual Culture, Arts and Society program. With the theme Creating Futures: Art and AI for Tomorrow's Narratives, this program brought together 50 participants from around the world, including artists, technologists, futurists, curators, activists, and other leaders in their field. This publication is a collection of pieces meant to capture some of the captivating discussions that took place during the week.
Digital Fandomonium: Psychology-based Engagement and Media Strategy in Sports
Being a sports fan is not a new concept. What has changed however are the ways in which we identify with and experience sport. Published in 2018, this report contains three main sections to explore sport and fan identity as multidimensional experiences: Identification, The 3Es: Emotion, Engagement, Experience, and Brand Building.
“A Lot of People Did Not Want This to Happen”:Analyzing the Ultimate Fighting Championship’s Brand Identity During COVID
Using three highly visible promotional videos from the Ultimate Fighting Championship (UFC), we perform a critical examination of the UFC’s branding during the COVID-19 pandemic. Employing content analysis grounded in brand psychology and narrative persuasion, we deconstruct the visual communication and story-based elements within this advertising to reveal how the company has adopted an identity of heroic dominance and defiance.
Cut Through the Noise: The 3Es of Brand Storytelling
Data visualization = storytelling. In order to build audience growth and retention in a landscape saturated with content, brands must differentiate themselves. This presentation highlights a framework founded in organizational psychology to address brand storytelling with data – The 3Es: Emotion, Engagement, and Experience.
