Sports and Entertainment Specialization
A multidisciplinary approach blending emotion, research, and creative strategy tailored for sports entertainment properties and brand affiliates.
Experience Economy
Business ecosystem surrounding consumer journey. Emphasis on emotional connection and unique experiences that customers remember and share.
Commitment
Fluent in recognizing the components of commitment, community building, and crafting narratives to produce meaning.
Insights
Cultural, consumer, and behavioral insights. Use data to inform the design of creative strategies. Applied research and development.
Storytelling
Brand storytelling and identity, archetypes and symbols. Communicate through story to create meaning and recognize how messages made with narrative persuasion
FAN ENGAGEMENT STRUCTURE
INFLUENCED BY COMMITMENT
Explores how desire, need, and obligation shape lasting fan commitment and engagement.
WANT FACTOR
AFFECTIVE ATTACHMENT
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Psychological connection one has to an org, player, team, brand.
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“I want to go to the game!”
NEED FACTOR
continuous
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A person will behave consistently because of the perceived emotional costs of missing out.
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“I need to go to work or I won’t get paid.”
SHOULD FACTOR
NORMATIVE
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Obligation a person has; elevated senses of responsibility (ie: brand, player, team, ritual, etc.)
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“I live in Vegas now - I should root for the Golden Knights!”
FANX 360™ OVERVIEW
FANX 360™ is a holistic framework designed to maximize fan engagement across every touchpoint in the sports entertainment journey.
01
Ignite Identity Activation
Spark emotional resonance by aligning with fans’ personal and cultural identity codes—rituals, language, affiliations, and belief systems.
02
Immerse Experience Design
Create immersive, hybrid experiences that live
across physical, digital, and social spaces— intentionally choreographed for impact and recall.
03
Integrate Behavioral Engagement
Build routines and habit loops that embed the brand into everyday life—leveraging emotional triggers, psychological momentum, and data- driven optimization.
04
Influence Community Amplification
Mobilize fans as brand advocates by designing shareable moments, co-creation opportunities, and a strong communal identity across generations.
05
Inherit Legacy engineering
Architect strategies for sustained fandom that transcend one-off moments—creating memories, traditions, and a sense of belonging that passes from one generation to
the next.
FANX360™ THREE-PHASE MODEL
A proprietary framework that maps, enhances, and maximizes the fan experience across every stage of engagement-from first interaction to generational loyalty.
phase 1
pre-game: anticipation engineering
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Activating emotional momentum before the event begins.
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Aligning rituals, identity codes, and digital storytelling to set the tone.
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Tapping into fan psychology to prime long-term connection.
Phase 2
In-game Immersive Impact
Orchestrating real-time engagement through spatial design, tech interaction, and emotional triggers.
Ensuring sensory and emotional alignment to boost memory recall and connection.
Syncing the brand’s voice and actions with the pulse of the moment.
phase 3
Post-Game: Legacy Looping
Extending the emotional high beyond the event.
Leveraging behavioral patterns to initiate ongoing engagement.
