Unlock the Power of Media Psychology for Fan Engagement
Connect to explore the possibilities & potential collaborations.
SERVICE AREAS
FAN EXPERIENCE
Designing Unforgettable Fan Journeys
Crafting immersive fan experiences from start to finish.
Here to design external, consumer-facing projects from ideation to completion. Tailored for sports, entertainment, brand, and/or sponsorship activations, events, or engagement strategies.
CULTURAL + DIGITAL INSIGHTS
Decoding Culture to Drive Digital Engagement
Leveraging cultural understanding to fuel impactful digital strategies.
I provide deep dives into critical cultural and digital elements, including media trends, generational behavior, and emerging tech adoption, to fuel your brand's or franchise’s growth. My strategies translate these rich cultural insights into actionable brand and engagement strategies that resonate with today's dynamic audiences and build brand loyalty.
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Messaging and behavioral intelligence
Mastering Impactful messaging with storytelling
Building genuine brand-community relationships through deep fan understanding.
I'm equipped to provide valuable sources of insight into the real events occurring in the world today and the evolving behaviors and attitudes of people. Leverage psych to spark creative projects for traditional or digital spaces.
XR, IMMERSIVE, TECH ENGAGEMENT
Creating Immersive Fan Experiences
Planning and executing captivating campaigns across all fan touchpoints.
Knowledgeable and experienced in leveraging emerging technologies to boost fan engagement and storytelling. From wearables, tap tech, XR, fan apps, etc., I produce comprehensive solutions to captivate audiences and drive meaningful engagement.
BRAND IDENTITY, MARKETING, CONTENT CREATION
Blueprinting Brand Stories and Marketing for Maximum Impact
Building resonant narratives for lasting connections.
I offer expert brand identity support and marketing solutions that captivate audiences. Extensive experience and accomplished achievements in producing content (traditional, digital, podcast, etc), crafting audience personas, marketing campaigns, and brand archetypes, I lead in developing authentic and compelling narratives to forge deep connections with their audience.
Turning Consumers into Fandom Powerhouses
I specialize in helping sports and entertainment organizations build passionate, loyal fan communities by designing human-centered fan experiences. My approach goes beyond data, focusing on the emotional connection that transforms casual consumers into fiercely devoted fans—a powerful force for your brand's growth.
Keynotes Designed to Ignite Fan Loyalty
I deliver tailored keynotes that resonate with your audience, focusing on fan experience architecture, building emotional loyalty, and creating thriving fan communities in sports, entertainment, and digital spaces. Let's empower your attendees to become architects of fan devotion.
Previous Speeches
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Digital Pandemonium - The Evolution of Sports Fandom, Engagement, and Media
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Don’t Be A Dick: A Lesson on Leadership with no Chaser
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Brand Storytelling and Community Impact
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The Future of Sports Media, Technology, and Audience Engagement
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Growth and Innovation for Community Impact
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Marketing with The 3Es: Emotion, Engagement, and Experience
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XR for Impact: Purposeful Tech Tools for Real Change
PEABODY AWARDS
Developed and executed an interactive strategy for the launch of their Interactive and Immersive Award Category, including a digital ceremony during COVID-19 restrictions. The project, which has been ongoing since 2020, has achieved notable successes, with 18 billion media impressions in 2024, 21M social media impressions in a two-week campaign, and the co-production of a podcast, We Disrupt This Broadcast, with over 50,000 downloads.
BLACK GIRL HOCKEY CLUB
As President of the Board for Black Girl Hockey Club, I lead efforts to make hockey more inclusive for Black women, their families, friends, and allies. Through impactful PR campaigns, brand activations, and community engagement, we’ve challenged hockey’s discriminatory narrative, secured major partnerships, and raised over $132,000 for scholarships, while organizing 50+ activations across North America.
KOLIBRI FOUNDATION
Led a comprehensive 16-month communication strategy, launching the organization and reaching hundreds of movement professionals. Through targeted PR, social media, and both English and Spanish language workflows, we established a strong media presence and built lasting media protocols to support the foundation’s mission in the domestic movement community.
YERBA BUENA CENTER FOR THE ARTS
At Yerba Buena Center for the Arts, I served as both a creative partner and strategic advisor, guiding content development to enhance their engagement strategy across multiple platforms. My work included video production, podcast management, motion graphics, and social media management to amplify their outreach and impact.
KOMO DIGITAL ENGAGEMENT
For KOMO Digital Engagement, I provided interactive consulting and developed audience engagement strategies to enhance fan interaction and solidify sponsorship opportunities in sports. My contributions included strategizing and developing impactful hype videos and analyzing fan insights to drive successful campaign development and sport communication.
PEABODY AWARDS
Developed and executed an interactive strategy for the launch of their Interactive and Immersive Award Category, including a digital ceremony during COVID-19 restrictions. The project, which has been ongoing since 2020, has achieved notable successes, with 18 billion media impressions in 2024, 21M social media impressions in a two-week campaign, and the co-production of a podcast, We Disrupt This Broadcast, with over 50,000 downloads.
BLACK GIRL HOCKEY CLUB
As President of the Board for Black Girl Hockey Club, I lead efforts to make hockey more inclusive for Black women, their families, friends, and allies. Through impactful PR campaigns, brand activations, and community engagement, we’ve challenged hockey’s discriminatory narrative, secured major partnerships, and raised over $132,000 for scholarships, while organizing 50+ activations across North America.
KOLIBRI FOUNDATION
Led a comprehensive 16-month communication strategy, launching the organization and reaching hundreds of movement professionals. Through targeted PR, social media, and both English and Spanish language workflows, we established a strong media presence and built lasting media protocols to support the foundation’s mission in the domestic movement community.
YERBA BUENA CENTER FOR THE ARTS
Led a comprehensive 16-month communication strategy, launching the organization and reaching hundreds of movement professionals. Through targeted PR, social media, and both English and Spanish language workflows, we established a strong media presence and built lasting media protocols to support the foundation’s mission in the domestic movement community.
KOMO DIGITAL ENGAGEMENT
For KOMO Digital Engagement, I provided interactive consulting and developed audience engagement strategies to enhance fan interaction and solidify sponsorship opportunities in sports. My contributions included strategizing and developing impactful hype videos and analyzing fan insights to drive successful campaign development and sport communication.
Transforming Brands Through Strategic Storytelling
My portfolio is a curated collection of my success in driving innovation, engagement, and social change across industries, from nonprofits to major brands.
PEABODY AWARDS
Developed and executed an interactive strategy for the launch of their Interactive and Immersive Award Category, including a digital ceremony during COVID-19 restrictions. The project, which has been ongoing since 2020, has achieved notable successes, with 18 billion media impressions in 2024, 21M social media impressions in a two-week campaign, and the co-production of a podcast, We Disrupt This Broadcast, with over 50,000 downloads.
BLACK GIRL HOCKEY CLUB
As President of the Board for Black Girl Hockey Club, I lead efforts to make hockey more inclusive for Black women, their families, friends, and allies. Through impactful PR campaigns, brand activations, and community engagement, we’ve challenged hockey’s discriminatory narrative, secured major partnerships, and raised over $132,000 for scholarships, while organizing 50+ activations across North America.
KOLIBRI FOUNDATION
Led a comprehensive 16-month communication strategy, launching the organization and reaching hundreds of movement professionals. Through targeted PR, social media, and both English and Spanish language workflows, we established a strong media presence and built lasting media protocols to support the foundation’s mission in the domestic movement community.
YERBA BUENA CENTER FOR THE ARTS
At Yerba Buena Center for the Arts, I served as both a creative partner and strategic advisor, guiding content development to enhance their engagement strategy across multiple platforms. My work included video production, podcast management, motion graphics, and social media management to amplify their outreach and impact.
KOMO DIGITAL ENGAGEMENT
For KOMO Digital Engagement, I provided interactive consulting and developed audience engagement strategies to enhance fan interaction and solidify sponsorship opportunities in sports. My contributions included strategizing and developing impactful hype videos and analyzing fan insights to drive successful campaign development and sport communication.
Transforming Brands With Insight and Innovation
My portfolio is a curated collection of my success in driving innovation, engagement, and social change across industries, from nonprofits to major brands.