Education
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2017 - Ph.D. in Media Psychology.
Fielding Graduate University
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2007 - Master of Arts in TV, Film, and New Media Production.
San Diego State University
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2005 - Bachelor of Arts in Film and Digital Media.
University of California Santa Cruz
Research Interests
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Media psychology, org psych
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Fandom, fan identity, fan engagement
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Consumer behavior, motivation
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Communications, Marketing, Branding
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Storytelling
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Messages, meaning-making, narrative persuasion
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Sports management, media, and technology
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Immersive storytelling, interactive media, XR
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Digital Black feminism, technoculture, #BlackTwitter
An Inspirational Scholar
Dr. Tunisha Singleton holds a Ph.D. in Media Psychology, where she specializes in the impact of media and technology on the human experience. Dr. Singleton is adept at identifying patterns in consumer behavior and emerging media consumption, as well as understanding media management and marketing in an applied manner. Her interdisciplinary scholarship bridges theory and practice, offering valuable insights into the evolving landscape of media.
She is currently a Visiting Assistant Faculty member at the University of Nevada, Las Vegas, an
Adjunct Faculty member at Howard University, and Associate Faculty in the Media Psychology Program at Fielding Graduate University with a robust history of curriculum development.
FEATURED PRESENTATION
Understanding how FanX Unlimited can work for your team.
“Tunisha was instantly memorable due to her enthusiasm and willingness to dig into any challenge and has proven to be the same as a colleague. More importantly, however, she is an exceptional person. She is kind, intelligent, hardworking and funny.”
Dr. Pamela Rutledge – Director, Media Psychology Research Center
Research Publications
Collection of scholarly articles and contributions in industry reports, conference presentations, and more.
Cut Through the Noise: The 3Es of Brand Storytelling
Data visualization = storytelling. In order to build audience growth and retention in a landscape saturated with content, brands must differentiate themselves. This presentation highlights a framework founded in organizational psychology to address brand storytelling with data – The 3Es: Emotion, Engagement, and Experience.
“A Lot of People Did Not Want This to Happen”:Analyzing the Ultimate Fighting Championship’s Brand Identity During COVID
Employing content analysis grounded in brand psychology and narrative persuasion, we deconstruct the visual communication and story-based elements within this advertising to reveal how the company has adopted an identity of heroic dominance and defiance.
Digital Fandomonium: Psychology-based Engagement and Media Strategy in Sports
Being a sports fan is not a new concept. What has changed however are the ways in which we identify with and experience sport.
Creating Futures: Art and AI for Tomorrow's Narratives
From May 6 to 10, Salzburg Global hosted its annual Culture, Arts and Society program. With the theme Creating Futures: Art and AI for Tomorrow's Narratives, this program brought together 50 participants from around the world, including artists, technologists, futurists, curators, activists, and other leaders in their field.
Creating Futures: Art and AI for Tomorrow's Narratives
From May 6 to 10, Salzburg Global hosted its annual Culture, Arts and Society program. With the theme Creating Futures: Art and AI for Tomorrow's Narratives, this program brought together 50 participants from around the world, including artists, technologists, futurists, curators, activists, and other leaders in their field. This publication is a collection of pieces meant to capture some of the captivating discussions that took place during the week.
Digital Fandomonium: Psychology-based Engagement and Media Strategy in Sports
Being a sports fan is not a new concept. What has changed however are the ways in which we identify with and experience sport. Published in 2018, this report contains three main sections to explore sport and fan identity as multidimensional experiences: Identification, The 3Es: Emotion, Engagement, Experience, and Brand Building.
“A Lot of People Did Not Want This to Happen”:Analyzing the Ultimate Fighting Championship’s Brand Identity During COVID
Using three highly visible promotional videos from the Ultimate Fighting Championship (UFC), we perform a critical examination of the UFC’s branding during the COVID-19 pandemic. Employing content analysis grounded in brand psychology and narrative persuasion, we deconstruct the visual communication and story-based elements within this advertising to reveal how the company has adopted an identity of heroic dominance and defiance.
Cut Through the Noise: The 3Es of Brand Storytelling
Data visualization = storytelling. In order to build audience growth and retention in a landscape saturated with content, brands must differentiate themselves. This presentation highlights a framework founded in organizational psychology to address brand storytelling with data – The 3Es: Emotion, Engagement, and Experience.