FanX Assessment| Tunisha Singleton

Engagement Assessment:

Where Does Your Fan Experience Rank?

(Completion time: 2 min)

Take this quick 7-question assessment to uncover how effectively your brand is building emotional connection and long-term loyalty. Get your personalized score and discover where you stand in the new era of fandom.

Your Name

1. How well do you understand the emotional motivations behind your audience’s loyalty?

We rely mostly on basic demographics and social metrics

We gather some psychographic insights but don’t use them strategically

We map emotional triggers and fan identity drivers to guide our approach

2. Are you designing pre-event content that builds anticipation and primes fan psychology?

We don’t focus on engagement until the event starts

We post teasers and reminders but lack a consistent strategy

We use storytelling, rituals, and interactive build-up campaigns to emotionally prime fans

3. Is your in-event experience immersive across all sensory and digital channels?

We focus on traditional live or broadcast experiences

We include some tech (AR, social, second-screen) but not always intentionally

We orchestrate physical, digital, and emotional touchpoints in real time for deep impact

4. How effectively do you sustain engagement post-event to build lasting memory and brand attachment?

We stop most engagement after the final buzzer

We send thank-yous or recaps occasionally

We activate post-event story arcs, data-driven follow-ups, and community re-engagement

5. What role does community and co-creation play in your current fan strategy?

Our content is mostly one-way from brand to audience

We include polls and user-generated content irregularly

We regularly co-create experiences and empower fans to be advocates

6. Do your marketing and tech efforts reflect an integrated, fan-first architecture?

Our efforts are campaign-based and siloed

We’re building some alignment between marketing, tech, and experience

Everything is built from the fan’s perspective, across channels and functions

7. Have you developed any traditions, customs, or experiences that can be shared with future generations?

Not really—we haven’t thought about multi-generational strategy

We highlight fan stories occasionally, but it’s not systematized

We intentionally design legacy experiences that embed long-term traditions

*Please answer all questions before submitting

Engagement Assessment:

Where Does Your Fan Experience Rank?

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