Can you change your sports team, or nah? For decades, fandom meant unwavering loyalty, but that’s rapidly changing. In my recent paper, “Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity,” I explore how loyalty is shifting from blind allegiance to intentional alignment. As athletes chase better fits and values evolve, fans deserve the same freedom. Social media accelerates this change, allowing fans to connect with teams and athletes that ref

Celebrating 85 years of the Peabody Awards, storytelling remains the ultimate currency. #StoriesThatMatter is more than a slogan; it’s a legacy that champions diverse voices. See picture and video highlights with Jon Hamm, Roy Wood Jr. Kerry Washington, Pablo Torre, Lorne Michael, and more, plus my reflection on witnessing firsthand the power of story to reshape our world.

Explore the untapped potential of fan engagement in the combat sports arena, as we reflect on the recent UFC Fan Expo. While the event showcased impressive efforts, there are significant opportunities for growth in experience architecture, fan identity, and messaging. Discover how leveraging behavioral insights and multicultural storytelling can elevate the fan experience and create deeper connections within the diverse combat sports community.