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Words That
IGNITE and Make You Go Hmmm…
Check out my blog space where I blend sharp humor with insightful commentary to explore the world in a way that’s both smart and entertaining. From pro wrestling and politics, to social justice and marketing, no topic is off limits.
Featured Articles
Can you change your sports team, or nah? Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity
Can you change your sports team, or nah? For decades, fandom meant unwavering loyalty, but that’s rapidly changing. In my recent paper, “Fan Free Agency: Reimagining Sports Fandom through the Power of Choice and Identity,” I explore how loyalty is shifting from blind allegiance to intentional alignment. As athletes chase better fits and values evolve, fans deserve the same freedom. Social media accelerates this change, allowing fans to connect with teams and athletes that ref
Tunisha Singleton
Aug 162 min read
85 Years of Storytelling Excellence with the Peabody Awards
Celebrating 85 years of the Peabody Awards, storytelling remains the ultimate currency. #StoriesThatMatter is more than a slogan; it’s a legacy that champions diverse voices. See picture and video highlights with Jon Hamm, Roy Wood Jr. Kerry Washington, Pablo Torre, Lorne Michael, and more, plus my reflection on witnessing firsthand the power of story to reshape our world.
Tunisha Singleton
Aug 162 min read
🤜🏾 Unleashing the Power of Fan Engagement: Insights from UFC International Fight Week 2025
Explore the untapped potential of fan engagement in the combat sports arena, as we reflect on the recent UFC Fan Expo. While the event showcased impressive efforts, there are significant opportunities for growth in experience architecture, fan identity, and messaging. Discover how leveraging behavioral insights and multicultural storytelling can elevate the fan experience and create deeper connections within the diverse combat sports community.
Tunisha Singleton
Aug 163 min read
Categories
sports media
Leverage Fandom Psychology to Grow Your Brand––California Business Journal
Tunisha Singleton, PhD, media strategist and innovation consultant, helps organizations drive revenue, boost engagement, and build lasting brand experiences with behavioral insights.
Tunisha Singleton
Aug 161 min read
What does it mean to “clapback” when you're a Black woman in sports?
“Clapping Back: Digital Black Feminism and Everyday Resistance from Black Female Athletes” –– one of my research projects addressing discrimination and race misrepresentation in sports media. Ironically, this presentation was categorized under “Caitlin Clark (Part 1) and Race,” highlighting MY EXACT POINT on the ongoing erasure of Black female visibility. Clapbacks serve as essential communication strategies for athletes like Angel Reese and Sha’Carri Richardson, who actively
Tunisha Singleton
Aug 162 min read
5th Round, S'chmith Round...Shedeur Sanders' Path Forward
Shedeur Sanders is impressively handling the media scrutiny as he prepares for the upcoming NFL season with the Cleveland Browns. Despite the noise surrounding him, he’s maintaining his composure and staying focused on his goals. The strong family support system he has is crucial during this challenging time. This is his opportunity to rise above the criticism and showcase his talent on the football field. Here’s hoping the Browns don’t screw this up!
Tunisha Singleton
Aug 162 min read
From Hardwood to Highlights: NBA's Challenge to Engage GenZ and Beyond
As the NBA Finals heat up, the ratings are taking a nosedive, particularly among the younger crowd. Gen Z craves quick highlights, but let’s not forget the loyal fans who’ve been cheering since the days of Dr. J. The NBA needs to get clever with its media strategy—mixing engaging content for the youth while respecting the rich history that older fans cherish. It’s a high-stakes game: adapt to the new while honoring the past to keep the league thriving.
Tunisha Singleton
Aug 162 min read
🤜🏾 Unleashing the Power of Fan Engagement: Insights from UFC International Fight Week 2025
Explore the untapped potential of fan engagement in the combat sports arena, as we reflect on the recent UFC Fan Expo. While the event showcased impressive efforts, there are significant opportunities for growth in experience architecture, fan identity, and messaging. Discover how leveraging behavioral insights and multicultural storytelling can elevate the fan experience and create deeper connections within the diverse combat sports community.
Tunisha Singleton
Aug 163 min read
𝗜𝗳 𝗶𝘁 𝗮𝗶𝗻’𝘁 𝗱𝗼𝗽𝗲, 𝗜 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝗶𝘁. 😤
The launch of The Global Gaming League (GGL) is a game-changer in the gaming and entertainment scene. I admire how CEO Clinton Sparks is not just shaking things up; he’s remixing gaming as an experiential hybrid, overlapping culture and sports entertainment.
Tunisha Singleton
Aug 162 min read
Angel vs. Caitlin Is the Rivalry We Needed – But Only One Is Asked to Carry the Weight
They brought the spotlight to women’s basketball – but only one of them has to answer for it. Renowned behavioral strategist and media psychologist Dr. Tunisha Singleton breaks it all down.
Tunisha Singleton
Aug 161 min read
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