From Gripes to Growth: Reimagining Media for Connection and Well-Being

Uncover how shifting the narrative in media from negativity to positivity can foster connection, empathy, and well-being. Explore the transformative power of positive psychology in storytelling and learn how brands can create meaningful content that resonates with audiences, rather than just chasing algorithms.

We’ve all heard the gripes: too much tech, too little representation, too much noise. I’ve spun the broken record myself. But here’s the truth: Complaining doesn’t change a thing. It's like my beef with traditional psychology; so much focus on what’s wrong. Diagnose it, label it, prescribe it. But what if we flipped the script?

What if, instead of calling out dysfunction, we spotlighted what actually IS working?!

What brings joy, connection, agency? That’s the magic of positive psychology; and it can be applied to media too. Positive psychology is the scientific study of what makes life worth living, focusing on strengths, virtues, and factors that contribute to human flourishing. Central to this is the PERMA model, which outlines five key elements of well-being: Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment. So, by shifting our attention from merely diagnosing problems to celebrating what works, positive psychology encourages a more holistic approach to mental health and personal growth.

[ Shout out to one of the Godfathers of Positive Psych - Martin Seligman! Excellent Ted Talk of his below on the new era of positive psychology] 👇🏾

Yes of course, some media can be harmful–duh. And, at the same time, it can be healing. It can create spaces for belonging, reflection, and growth. But we’re too quick to shame what we don’t understand. (Anyone remember the Marilyn Manson scapegoat era post-Columbine?)

What’s needed is more intention. More asking: How is this serving people? More designing media that fuels empathy, not outrage. That builds bridges, not silos. If you’re a brand, creative, or strategist, this is your moment to ask: Are we chasing the algorithm, or creating real meaning?

We’re all in the people business. And people crave stories, spaces, and platforms that see them fully. So here’s another question: How can media shift from diagnosing dysfunction to aiding well-being?