Eager to cut through the noise and understand what drives human behavior? Dr. Tunisha Singleton is the game-changer who decodes it. Armed with bold acumen and a Ph.D. in Media Psychology, Singleton has her finger on the pulse of how culture and technology impact the human experience. Rather than merely analyzing fan engagement, Singleton architects it and has both shared her expert insights and advised major organizations and outlets including the NHL, Warner Media, Peabody Awards, and America’s Funniest Home Videos, and has been spotlighted by Vogue, Wired, Bleacher Report, ESPN, and The Athletic.
Her work at the intersection of media, communications, culture, and psychology transforms passive spectators into devoted superfans through her research-backed approach to messaging.
As President of the Board of Directors for Black Girl Hockey Club, she champions access and opportunity in sports culture. In 2024, she was honored as a Salzburg Global Fellow for her leadership in addressing global challenges, and as Professor at UNLV and Howard University, her teaching philosophy empowers youth with leadership development and real-world critical thinking skills.
the fan-whisperer
who knows how to decode human behavior and create compelling messages.
Real communications for real people.
Salzburg Global Fellow (2024) honored for her contributions to arts, culture, and society on a global scale.
Ph.D. in Psychology (Fielding Graduate University, 2017) with an emphasis in Media Psychology.
President of the Board of Directors for Black Girl Hockey Club, non-profit organization dedicated to making hockey more inclusive for Black women, our families, and allies.
15+ years in sports and entertainment, driving fan engagement, branding, and immersive experiences.
President, Pro Wrestling Studies Association
Cross-functional leader with experience collaborating across NHL, WNBA, Maverick Wrestling, and esports industries
Award-winning digital strategist, increasing engagement and visibility for brands like Warner Media, Peabody Awards, and Games for Change
Salzburg Global Fellow (2024), honored for her contributions to arts, culture, and society on a global scale.
Former Senior Manager at America’s Funniest Home Videos, generating $1M+ in revenue through digital brand partnerships.
Cross-functional leader with experience collaborating across NHL, WNBA, Maverick Wrestling, and esports industries
Launched multiple successful podcasts in sports, technology, and culture, achieving a 76% growth in all-time plays.
Led interactive marketing campaigns that increased brand engagement by 30%+ across digital platforms.
Cross-functional leader with experience collaborating across NHL, WNBA, Maverick Wrestling, and esports industries
Dynamic public speaker and thought leader, regularly lecturing at Howard University, UNLV, and Fielding Graduate University
MILESTONES & NOTABLE ACHIEVEMENTS
B.A. Film and Digital Media (University of California Santa Cruz, 2005)
M.A. in TV, Film, New Media Production (San Diego State University, 2007)
Ph.D. in Psychology (Fielding Graduate University, 2017) with an emphasis in Media
15+ years in sports and entertainment, driving fan engagement, branding, and immersive experiences.
EXCELLENCE IN MOTION
Tunisha’s expertise is built on a foundation of academic excellence, years of experience, natural fandom, and a fearless attitude.
B.A. Film and Digital Media (University of California Santa Cruz, 2005)
M.A. in TV, Film, New Media Production (San Diego State University, 2007)
Ph.D. in Psychology (Fielding Graduate University, 2017) with an emphasis in Media
15+ years in sports and entertainment, driving fan engagement, branding, and immersive experiences.
Salzburg Global Fellow (2024), honored for her contributions to arts, culture, and society on a global scale.
Award-winning digital strategist, increasing engagement and visibility for brands like Warner Media, Peabody Awards, and Games for Change
President of the Board of Directors for Black Girl Hockey Club, driving inclusivity and community-building initiatives in sports.
Dynamic public speaker and thought leader, regularly lecturing at Howard University, UNLV, and Fielding Graduate University
Launched multiple successful podcasts in sports, technology, and culture, achieving a 76% growth in all-time plays.
Former Senior Manager at America’s Funniest Home Videos, generating $1M+ in revenue through digital brand partnerships.
Led interactive marketing campaigns that increased brand engagement by 30%+ across digital platforms.
Cross-functional leader with experience collaborating across NHL, WNBA, Maverick Wrestling, and esports industries
Clients Tunisha Has Worked With
